If you’re ready to join a tight-knit group of geographically exclusive orthodontists, get the support, sounding board, and strategies you need to grow your practice with the right “edge” that will give you a leg up, you’re in the right place.
We also get that right now it likely doesn’t feel that way. It might feel more overwhelming, exhausting, and oftentimes: lonely.
Sometimes you wonder if you could wave a magic wand and clone yourself if that would solve all your problems.
So, you might be the best orthodontist around, providing the most incredible care to your patients, turning out more and more gorgeous smiles every day….
Unfortunately, those patient care skills don’t help you run and grow a profitable practice.
That’s why we exist.
The Elite Mastermind was created to provide you with the marketing and management strategies you need to become a leader in orthodontics — and to address the unique challenges and concerns that orthodontists now face.
We’ve helped orthodontists reclaim their time while also making more money in their practice, and even more importantly: feeling less alone and wildly supported while they’re at it.
If it seems like you don’t have enough time in the day to juggle being the doctor, and the care-taker, and the manager, and the marketer, and the accountant… that’s because it’s true:
You don’t have enough time to do all of those jobs, because you’re only one person.
Having a practice that gives you life (instead of takes away from it) comes down to three key things.
MINDSET
Running and growing a practice that is both profitable and gives you more free time starts with what you believe. We’re here to help you become the leader that will shut off email at a certain time of day or day of week and allow their team to handle it because they both trust the staff they’ve hired and trained AND they believe they deserve that quality time with their family.
SYSTEMS
From marketing to office communication to payroll to patient intake — having systems that run like a well-oiled machine gives you the gift of time. When your staff has a clear process to follow and understands their role in keeping things running, you get to focus on your expertise and know that everything else is handled.
SUPPORT
You may feel lonely at times as a solo practitioner, but the fact is: you can’t accomplish your business goals all alone. Finding the right mentors, community, and team members is a key piece of the puzzle — and we’re here to help with all of the above. We’ll guide you through hiring and training to set you up for success and provide you the sounding boards and experts so you don’t have to do this all alone.
When you have these pieces all playing well together, anything is possible.
And by “anything,” we mean growing your practice by 2, 3, or even 4 times.
Of course, results vary for everyone based on their personal desires, preferences, and willingness to implement what we teach.
We know what it takes to create and grow a sane, healthy orthodontic practice.
As a matter of fact, we have four ourselves.
An intimate training and support program for orthodontists who want to grow their practice with leveraged systems and peer support.
As an added bonus:
You can earn up to 40 CE credits over the year.
Courtney and Matthew Dunn started their practice in 2006 from absolute scratch. At the time, they had one employee, no patients, and a ton of debt.
In the beginning, they tried every marketing idea out there to bring in new patients, from visiting general dentist offices to ask for referrals to newspaper ads to starting digital marketing campaigns before that was wildly popular for the orthodontic industry. They tried it all. Then, a year and a half into their office opening, the great recession hit — and it hit the Phoenix area especially hard. Dentists were going out of business, subdivisions became ghost towns, and patients had no money. The Dunns had to be scrappy and creative and quickly adapt in order to stay in business.
According to a study in Phoenix Business Journal, 100 dental offices in that area went out of business in 2009 — but not the Dunn's.
Not only did they stay in business during the recession, they grew.
Trying to run a practice when the economy was crap and their service was considered “optional” for most was the best business schooling they could have ever had.
The Dunn's kept their practice small and lean and focused heavily on marketing and managing their practice to get new patients into treatment. Matt began learning how to do website design and digital marketing. They credit a great deal of their growth to effective marketing — strategies they still implement and teach to their clients today.
Mindset became much more important to get new patients into treatment. This focus on mindset, systems, and support that helped the Dunn's grow their practice during a recession and beyond.
Over time, the Dunns’ relentless focus on efficiency, marketing, and leadership paid off. Their practice expanded from a single startup to four thriving orthodontic locations across the Phoenix and Scottsdale area. Their continued innovation and emphasis on measurable systems led Dunn Orthodontics to be named one of the Inc. 5000 Fastest Growing Private Companies in America.
In 2022, the Dunn's partnered with a multi-specialty DSO, bringing their proven systems and leadership into a larger organization. Within the DSO, their continued focus on strong new patient flow and efficient operations quickly had them among the top brands in the company. Recognizing their success, the organization invited both Matt and Courtney to join the orthodontic mentorship team, where they began training other orthodontists and office leaders on marketing, mindset, and practice management.
By their mid-40s, Matt and Courtney achieved financial independence, the direct result of disciplined business decisions, consistent reinvestment, and a long-term commitment to learning and growth.
This is the basis of what they teach inside of The Elite Mastermind.
Leadership:
Having a team that knows exactly what’s expected of them, day in and day out, is key to making sure everything gets done (and done right). We’ll share the leadership practices that have helped us ensure things get handled on time, all the time.
New Patient Process:
Learn the most efficient and care-forward process to keep your revenue flowing and your patients happy.
Overhead & Cost Control:
Implement our recommended strategies to keep your budget in check so you remain profitable as you grow.
Scheduling & Time Management:
Set up efficient easy-to-use scheduling systems that will save you hours of billable time each month.
Clinical Efficiency:
Get access to our most recommended operational systems for your clinic to keep it running like a well-oiled machine.
Making Your Website Work For You:
Adjust your website so new potential patients can easily find, contact, and schedule with you.
Google Ads:
Ensure you are a top hit in local Google searches, making it easy for new patients to find you.
Social Media Advertising:
Use powerful social media platforms to reach your “perfect patients” and get them in the door.
Doctor Marketing:
Our best tips and tools to market to dental professionals.
Patient Marketing:
Learn how to find and speak to your “perfect patient” so you’re happy with everyone who walks through your door for treatment.
Create a Positive Team Culture:
Your practice will reflect the culture you create, and why not create a positive one to begin with?
Do I Really Have to Leave My Practice, Family and Life for the Retreats?
We believe that the in-person connection with other like-minded doctors is one of the best experiences possible. You’ll bond, form even tighter friendships, and learn and grow in an experiential way. That being said, if you can only make one (or none) of the in-person retreats, you’ll still get tons of value from the Elite Mastermind.
What’s the Investment?
The Elite Mastermind is application only.
Accepted applicants invest $14,997 for the year, or choose a payment plan of $1295 per month.
How Do I Know if the Elite Mastermind Is for Me?
This is for you IF:
This is NOT for you IF:
Frequently Asked Questions
QUESTIONS?
support@dunneducation.com
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